Holistic SEO is a term used to describe development in which content, marketing, technical SEO, performance, security, user experience and user intent come together to create an ideal url on the internet, about a certain topic.
It defines a set of repeatable, best practices that aids development and ultimately benefits the user.
As search engine algorithms get more personalized, complex and intelligent, we won't be able to control or predict changes.
Optimizing content (videos, products, posts, etc..) published on these sites is similar to what we do for the web.
Since then no one from Google has talked about the number of searches.
Some great analysis has been done by Rand Fishkin on Moz.com using estimated Clickstream Data from Jumpshot.
The following chart shows an increase in search volume of US searches with an average well over 40B per month.
That would be +/-1/2 trillion annual US searches.
Once upon a time, we were able to create small pieces of keyword specific content...
And we were able to get it to rank on the search engines!
These days, one piece of content can be returned for different worded search terms.
HouseLogic.com's Guide to Hardwood Floor Finishes
Is listed for the following search terms:
It is a very well written article in an excellently architected site from a domain with value that has lots of links to it.
An example showing how semantic Google is. Two out of three words I search for are not on the resulting page.
Now, Google knows the piece of content I need, even if I get 2 of the 3 words wrong!
"little" nor "fireplace" exist on the page, yet I get the result.
Google will show Search features and Featured Snippets for certain terms to provide their users with answers faster.
TV and Movie,
Structured markup using Schema.org vocabularies inline or using JSON-LD
View the full list of Google search features, and implementation guide in the Google Search Feature Gallery
Search engine ranking factors are on- and off-site items that search engines use to evaluate a web property's placement in the search results for a certain query.
"Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here." - Google’s 200 Ranking Factors: The Complete List by Brian Dean
After 2016, Searchmetrics started publishing detailed industry reports to show the difference in factors by industry.
"Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms."
On Mar 23, 2016 Google's Andrey Lipattsevm stated that links, content and RankBrain are the top three ranking signals in Google's search algorithm.
Have you ever crawled your site? Use a tool like Screaming Frog SEO Spider to see what you have actually created, and build reports on areas where you can improve.
Make sure you use a responsive theme, and it passes the Google Mobile-Friendly Test
Consider adding Accelerated Mobile Pages (AMP) structured markup to your site. Drupal AMP module.
Negative Factor - Cloaking: Don't show different content to humans that you show to search engines.
Properly set up html title using the Drupal Token module's values in the Metatag module
Schema.org markup in content & theme templates
WAAY-TV ABC SD PSTABC
Now is the time to add every Schema.org markup you can. Every site should have:
In addition to the content specific Schemas you should add for Google Search features.
The Open Graph Protocol enables any web page to become a rich object in a social graph.
Add using the Drupal Metatag Open Graph Submodule
Debug using the Facebook Debugger
Using Twitter Cards you can attach rich photos, videos and media experiences to Tweets.
Add using the Drupal Metatag Twittercard Submodule
Debug using the Twitter Card Validator
See also: Robbie Richards' The Best SEO Tools: 143 SEO Experts Cast Their Votes (Plus Leaderboard).
Great resource, step by step guide to configuring Drupal 8 SEO basics.